We have been exhorting physicians to recognize this critical moment in health care history to change fundamental aspects of the way they deliver care in order to regain time and touch with their patients, as well as to position themselves to maximize their financial opportunities. There are a host of ways of doing this from clinical integration, to realigning with hospitals, to revitalizing the organized medical staff, to forming networks of independent physicians, and more. In a piece by a professor of radiology, pediatrics, medical education, philosophy, liberal arts, and philanthropy at Indiana University, where he also serves as vice chair of the Department of Radiology, analogizes medicine's challenges to A Cardiac Model for Resuscitating Health Care takes up the banner of physicians putting the heart back in medicine by leading these efforts. His analogies of corporate cardiopathy and practice heart failure make the point in a different way. A short article worth a read.