HIPAA in The Social Media Context

Recorded October 19, 2021

The Health Insurance Portability and Accountability Act (HIPAA) and its regulations have existed for over 20 years, but remain confusing for many health care providers. Since its inception, social media has become an ever-present aspect of modern life, for patients, physicians, and office staff alike. The risks in communicating by social media, even when patients initiate contact with PHI, is not well understood. Myths and misconceptions have arisen with respect to HIPAA in the online context, for all parties, both professionally and personally. Everyone who shares PHI needs to understand the particular problems that arise when they communicate with each other, with clinicians, with patients, and with office staff using social media. This thirty minute session with fifteen minutes of Q & A and a detailed, substantive handout will clarify the HIPAA rules and dispel misunderstandings, with a particular focus on their practical application to the social media and online setting. Suggestions will be offered regarding policies health care providers can implement to reduce their risk of HIPAA violations.

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